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VIRTUAL MAE on PULP MAGAZINE, Dec. - Jan. double issueDec. 10, 2009 1:32 PM
A FASHION DYNASTY IN THE MAKING
By: Nina Sandejas
December 2009 – January 2010 double issue
It’s a rare event when an entire family embarks on fashion-driven businesses and all have independently become well-known and successful at it. Mae Sergio isn’t unfamiliar with this. Her siblings may be very familiar to you and this just shows how real talent indeed runs in the family.
Pupil’s bassist Dok Sergio runs a large t-shirt business and is the go-to person of any band who wishes to have their shirts made. Japs Sergio of Rivermaya has been hailed by magazines as a fashion icon and has been known to pull-off any outfit he chooses to wear. Mae’s sister Gold is a very successful make-up artist and has worked with known personalities in the industry.
Mae Sergio runs a very successful online shop called VIRTUAL MAE where extremely up-to-date shoes and bags are imported and sold conveniently to fashion mavens.
Before this all started, you may have heard of the clothes shop called MSO which have been very popular during its hey day. There were branches at the University Mall in DLSU, the FBR Arcade in Ateneo and in the Ruins at the BF Commercial Complex.
Her items were very well received in magazines such as Cosmopolitan, Preview, Metro, Seventeen and also events such as the NU107 Rock Awards and on TV programs and commercials.
M.S.O. was closed down temporarily in 2005 because Mae pursued higher studies. A Business Management graduate of DLSU and a Law Student in San Beda College Alabang shows that Mae is determined to bring her business into an end all and be all success. Her choice to have her items modelled by fresh faces made her go into events and talent management too.
Mae reopened her clothes and shoe business in August 2009 and got a tremendous following shortly after opening. She definitely fills the consumers need for fashion relevant shoes thanks to her keen eye for trends and a clear vision of what the people want. Plus if you don’t have time to shop this Christmas, you can always visit her one stop online shop.
Check out her site at http://virtualmae.multiply..
Mae’s photo by Bong Rojales; make-up by Abbie Ferraren.