MTV STAYING ALIVE MUSIC SUMMIT FOR HIV/ AIDS 2008 ON DECEMBER 3 

RICO BLACO, OFFICIAL SPOKESPERSON 

7 November, 2008 Manila – Get ready for the country’s biggest concert for a cause: the MTV Staying Alive Music Summit for HIV/AIDS 2008 on December 3 at SM Mall of Asia Concert Grounds! Rico Blanco makes a stand and helps out the cause as the official spokesperson of the event. 

MTV is the ultimate destination for all things relevant to youth. Besides music, fashion, school, entertainment, and sports, MTV also aggressively focuses on pro-social causes that we feel are important to our audience, such as stemming the use of drugs, and HIV/AIDS education.  

In line with this, MTV Networks International launched the Staying Alive campaign in 1998. It is a global multimedia award-winning awareness and prevention campaign that seeks to help prevent HIV/AIDS by empowering the youth to protect themselves, fight stigma and discrimination, and engage businesses, media and organizations to form their own response to HIV/AIDS.   

Campaign and Event Fact Sheet

The Staying Alive campaign, which was launched in 1998, is a partnership between MTV Networks International, Family Health International’s YouthNet, Kaiser Family Foundation, United Nations Population Fund (UNFPA), and the Joint United Nations Programme for HIV/AIDS (UNAIDS). It is a multimedia award-winning awareness and prevention campaign that seeks to help prevent HIV/AIDS by empowering the youth to protect themselves, fight stigma and discrimination, and engage businesses, media and organizations to form their own response to HIV/AIDS.   

This multimedia global campaign includes long-form programming, such as documentaries, concert events, discussion programmes and made for TV movies, public service announcements, sexual behaviour polls, a dedicated, multi-lingual web site (www.staying-alive.org), and off-air marketing and grassroots promotions.   

• What is the MTV Staying Alive Music Summit for HIV/AIDS?

Also seen as a celebration of life, the MTV Staying Alive Music Summit for HIV/AIDS serves as a call for everyone to take a united stand against the ignorance that prevails about HIV/AIDS. Working closely with UN AIDS, DOH and Philippine National AIDS Council, the event's main goal is to send out key messages and create a greater awareness about HIV/AIDS through the universal language of music.  

• When and where will the MTV Staying Alive Music Summit for HIV/AIDS take place?

Date: Wednesday, December 3, 2008
Venue: SM Mall of Asia Concert Grounds 

• Which artists and bands are confirmed to perform?

      *more performers and celebrity guests will be announced in the coming weeks. 

• Apart from the concert, what else is MTV Philippines doing in line with the campaign?

Public Service Announcements and On-air specials 

Public service announcements, on-air specials, and artist bytes (from both local and international artists) with key messages on HIV/AIDS will be airing regularly on MTV Philippines in preparation for World AIDS Day.  

• How can we get tickets to the MTV Staying Alive Music Summit for HIV/AIDS?